Video podcasts :: What else you need to know

Who is podcasting in the travel & hospitality industry?

• TravelChannel
  
• Discovery Channel
  
• National Geographic
  
• Walt Disney Company
  
• Conde Nast
  
• Fodor's
  
• Frommers
• Travel Treasures

and more.

Larger companies are supporting multiple podcasts.

What role does video play on the internet?

The recent purchase of YouTube.com by Google for $1.65 billion shows how important video has become on the internet. The widespread availability of broadband internet access has been a major factor in this development.

4,800,000 podcasts were downloaded in 2005, up nearly 500% from 2004

How can you get started in podcasting?

You can feature your destination, property, attraction, activity or service on Travel Treasures or we can get you started on your own podcast!

For more information contact Serena Hoerman tel. 561.427.7213 serena@twofins.com

Case Study

"In addition to reaching trendsetters, advertisers see the potential for touching a very targeted audience through podcasts. A company selling golf clubs may not have much traction on a podcast about cats.
Likewise, an electronics retailer might not find the best audience on a podcast about weight loss. However, Best Buy's sponsorship of the Engadget podcast gives them an edge because they are tapping in to their core consumer base -- a trendsetting audience that is very excited about the latest electronics."

Source: www.imediaconnection.com

General information on podcasts

The following resources are independant web sites which may provide more detailed information.

www.answers.google.com
www.micropersuasion.com
www.windley.com
www.tagjag.com

Big C Productions